AIA Appoints Harry Kane as an AIA ambassador

05 January 2023 dot  5-min read

Hong Kong, 5 January 2023 – AIA Group Limited (the “Company”; stock code: 1299, and together with its subsidiaries, “AIA” or the “Group”) is pleased to announce that Harry Kane, Tottenham Hotspur striker and England captain, has been appointed as an AIA Ambassador. This ambassadorship builds on the 10-year association with Harry through AIA’s partnership with Tottenham Hotspur.

Both AIA and Harry share a desire to address mental health and resilience. Through the partnership, AIA will collaborate with the Harry Kane Foundation (HKF) to champion the importance of health and mental wellbeing. This campaign will commence with Harry’s self-produced animation entitled Harry Kane: Resilience to promote the importance of positive thinking, self-belief and having the support of others.

Stuart A. Spencer, AIA Group Chief Marketing Officer, said, “We are excited to welcome Harry Kane as an AIA Ambassador and deepen our partnership with Tottenham Hotspur. AIA is committed to accelerating a movement across Asia to engage one billion people to live Healthier, Longer, Better Lives by 2030. Harry’s enormous following and influence will help inspire and educate communities across the region.”

Harry Kane said, “I am delighted to be appointed as an AIA Ambassador. I believe in the value of maintaining a healthy lifestyle and feel it is important to use my position to encourage people to look after their mental health. I am looking forward to working closely with AIA and supporting the Company’s efforts to improve the health of communities across Asia.”

AIA has been Tottenham Hotspur Football Club’s Global Principal Partner since 2013. The partnership has been a powerful vehicle to deepen engagement with AIA communities across the region, and it’s popular football clinics have benefitted 80,000 children.


- End -

About AIA Cambodia

AIA (Cambodia) Life Insurance Plc (“AIA Cambodia”) is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group with wholly-owned branches and subsidiaries in 18 markets. 

AIA (Cambodia) is guided by our Purpose to help Cambodians live Healthier, Longer, Better lives. Since commencing business in 2017, we’ve become the first life insurer to provide coverage on 26 critical illnesses. As among the Kingdom’s leading insurers, AIA Cambodia today offers market-leading life solutions for all walks of life ranging from tailor-made crucial coverage plans that include critical illnesses, accidents, hospital allowances and overseas emergency assistance.

We focus on building a society that benefits from a healthy lifestyle, achieving this via community-first initiatives that include partnering the Ministry of Women’s Affairs to further empower gender equality and women’s rights and raising breast cancer awareness through our annual Fit for Hope campaign.  

AIA Cambodia also uplifts thousands of underprivileged children by sponsoring the AIA-ISF Youth League – Cambodia’s largest grassroots football league. We collaborate with AIA’s global principal partner, English Premier League club Tottenham Hotspur, to ensure these children receive the education they deserve.  

AIA Cambodia is the only Cambodian life insurer awarded HR Asia’s “Best Companies to Work for in Asia” for two consecutive years, in 2020, 2021 and 2022. Headquartered in Phnom Penh, the company currently has branches in Siem Reap, Kampot, Kampong Cham and Battambang.

About Harry Kane Foundation (HKF)

Harry launched Harry Kane Foundation on World Mental Health Day, 10th October 2022, with a long-term goal to help transform a generation’s thinking about mental health. It marked the start of Harry’s journey to learn more about mental health and collaborate with a team of experts, charitable organisations and strategic partners to promote positive habits that support mental health, tackle stigma, and provide practical support.

The purpose of HKF is to help normalise conversations around mental health, promote positive habits that support mental health and tackle stigma.

HKF will raise funding through Harry’s personal contributions, strategic partnerships, private donations and fundraising activities and events.

100% of public donations will directly impact mental health charities, transformational projects and vital research supported by the HKF. 

HKF is a restricted fund registered under the auspices of Prism The Gift Fund, charity number: 1099682. 


Media Contact

Meng Daneth

Senior Marketing Manager