Phnom Penh, 24 November 2025 – AIA Cambodia Life Insurance Plc (“AIA Cambodia”) and KB PRASAC Bank PLC today announced a 10-year bancassurance partnership, marking the beginning of a shared journey to strengthen Cambodia’s financial ecosystem and empower millions of families to plan confidently for the future.
The official launch of the partnership was attended by representatives from the Insurance Regulator of Cambodia (IRC), Insurance Association of Cambodia (AIC), and senior management team from AIA Group, AIA Cambodia and KB PRASAC Bank.
Through this collaboration, KB PRASAC Bank customers will enjoy a one-stop financial experiences that combines KB PRASAC Bank’s trusted banking services with AIA’s comprehensive life and health insurance solutions. Available across KB PRASAC Bank’s 50 branches at the first start and will be all 187 branches nationwide by second quarter of 2026, the partnership introduces AIA Cambodia’s life and health insurance solutions as a vital complement to KB PRASAC Bank’s financial services, helping customers strengthen their financial plans and protect their families against life’s uncertainties. Beyond this protection, the collaboration ensures convenience and accessibility, making it easier for Cambodians to secure both health and wealth.
The partnership builds on the insurer’s bancassurance strategy to partner leading financial institutions to raise insurance awareness and penetration. As Cambodians become more knowledgeable about health and wellness, the partnership enables AIA Cambodia to deliver tailor-made financial solutions designed to match customer profile and their needs, proven excellent digital experience, efficient claims handling, and outstanding customer service, along with exclusive benefits as they fulfil their banking needs.
At the ceremony, Mrs. Tan Linna, Deputy Director General of the Insurance Regulator of Cambodia said: “I am happy to note that this partnership is aligned with and supports the Royal Government’s strategies to enhance our financial sector and ensure economic stability. It leads to increased financial inclusiveness for Cambodians as well as gives them more access to insurance, which can only benefit them in the long run.”
Mr. Tan Hak Leh, Regional Chief Executive of AIA Group, said:
“This partnership is a strategic milestone for AIA Group as we continue to strengthen our commitment in Cambodia and expand our presence our bancassurance across the region. By collaborating with KB PRASAC Bank, we are making life and health protection more accessible to millions of Cambodians, reinforcing our purpose of helping people live Healthier, Longer, Better Lives.”
Ms. Jane Tay, Chief Executive Officer of AIA Cambodia, said:
“This partnership enables KB PRASAC Bank customers to access AIA Cambodia’s comprehensive life and health insurance solutions, designed to protect their families and strengthen financial security—reinforcing our promise to help Cambodians live Healthier, Longer, Better Lives. It also provides an opportunity to demonstrate how insurance can safeguard both health and wealth today and in the future.
From a business standpoint, AIA Cambodia and KB PRASAC Bank will combine technological expertise and market insights to diversify distribution channels and expand our customer base, supporting our commitment to accelerate growth in the insurance and bancassurance sectors.”
Mr. OUM Sam Oeun, President and Chief Executive Officer of KB PRASAC Bank, remarked: “At KB PRASAC Bank, we are committed to enriching our customers’ lives through innovative financial solutions. Partnering with AIA Cambodia enables us to go beyond banking — to offer trusted life and health insurance products that safeguard our customers and their families. This collaboration is an important step in helping our customers build a more secure and confident future.”
Beyond business growth, this partnership represents a shared vision: to transform the way Cambodians think about financial security, making insurance not just a product but a pillar of national resilience and well-being.
For more information on AIA Cambodia’s offerings through KB PRASAC Bank, please visit any KB PRASAC Bank branch, contact AIA Customer Service at 086 999 242, or visit aia.com.kh.
About AIA Cambodia
AIA (Cambodia) Life Insurance Plc (“AIA Cambodia”) is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group with branches and subsidiaries in 18 markets.
AIA Cambodia is guided by our purpose to help Cambodians live Healthier, Longer, Better Lives. Since commencing business in 2017, we’ve become the first life insurer to provide coverage on 26 critical illnesses and today, with our new, upgraded critical illness protection, we are also the first in the Cambodian insurance industry to offer a plan encompassing 118 conditions from their early to late stage. As among the Kingdom’s premier insurers, AIA Cambodia offers market-leading life and health solutions for all walks of life. These include tailor-made crucial coverage plans that range from critical illnesses and accidents to medical insurance and overseas emergency assistance.
We focus on building an inclusive society that benefits from a healthy lifestyle, achieving this via community-first initiatives that include partnering the Ministry of Women’s Affairs to further empower gender equality and women’s rights and raising breast cancer awareness through our annual Fit for Hope campaign.
AIA Cambodia also uplifts thousands of underprivileged children by sponsoring the AIA-ISF Youth League – Cambodia’s largest grassroots football league. We collaborate with AIA’s global principal partner, English Premier League club Tottenham Hotspur, to ensure these children receive the education they deserve.
AIA Cambodia is the only Cambodian life insurer awarded HR Asia’s “Best Companies to Work for in Asia” for five consecutive years, from 2020 to 2024. Headquartered in Phnom Penh, the company currently has branches in Siem Reap, Kampot, Kampong Cham and Battambang.
In January 2024, we launched ‘AIA One Life, One Health’, which encourages Cambodians to better enjoy life by focusing on their health and wellbeing. The campaign keeps to our conviction that good health impacts all aspects of life and is a defining factor in determining its quality.
About KB PRASAC Bank Plc
KB PRASAC Bank is a leading commercial bank in Cambodia, licensed by the National Bank of Cambodia and officially approved by the Ministry of Commerce in August 2023. As of October 2025, the bank reported total assets of USD 5.78 billion, deposits of USD 3.95 billion, and a loan portfolio of USD 5.26 billion, with 187 branches and more than 10,000 employees nationwide.
The bank is dedicated to providing comprehensive and innovative financial solutions to meet the evolving needs of individuals and businesses. Through its partnership with AIA Cambodia, KB PRASAC Bank continues to promote financial inclusion, health protection, and long-term prosperity for Cambodian communities.
Media Contact
Ren Pisal
Corporate Communication Manager
pisal-p.ren@aia.com