AIA (Cambodia) Life Insurance Plc (“AIA Cambodia”) today launched their ‘AIA One Life, One Health’ campaign to encourage more Cambodians to develop healthy lifestyles and better enjoy life as their positive habits take root and bear fruit.
The campaign, themed ‘Cherish it, Protect it’, asks individuals to pay serious attention to their health and wellbeing. It keeps to AIA Cambodia’s conviction that health impacts all aspects of life and is a defining factor in determining its quality.
Good mental and physical wellbeing leads to happiness, prosperity and a general feeling of satisfaction with life. Unhealthy habits, on the other hand, may lead to various health, social and financial problems, which negatively affects both body and mind.
To achieve its goals, AIA One Life, One Health will share messages, information and tips via ongoing digital videos and content. These include a series of short films catering to different segments of society that aim to promote the best ways to start and maintain healthy lifestyles while simultaneously inspiring Cambodians to cherish life’s moments.
The campaign aligns with the Kingdom’s leading life insurer’s purpose to provide Cambodians Healthier, Longer, Better Lives. It additionally supports the AIA Group’s AIA One Billion initiative to do the same for one billion people in Asia by 2030.
AIA Cambodia Chief Executive Officer Jane Tay said: “The stress created by work or running a business and dealing with life responsibilities and burdens can often cause people to neglect their health. This can bring about the early onset of various diseases and ailments, which only results in more anxiety, pressure and challenges."
“AIA One Life, One Health seeks to help shift their attention to the aspect that really makes a difference in leading a rewarding life – overall wellness. While it may be difficult cultivating healthy habits, these will eventually pay off in the long run."
“Individuals with good health tend to face and solve their problems in a more purposeful, satisfying manner and better appreciate their good moments, which leads to Healthier, Longer, Better Lives and ultimately, happier, fulfilled communities.”
For details on AIA Cambodia’s comprehensive life, critical illness and accident solutions and medical coverage, please contact AIA Client Care at 086 999 242 or visit aia.com.kh.