05 October 2020 dot  3-min read

Phnom Penh, October 5 2020 – AIA Cambodia reinforced her commitment to help Cambodian Youth live heathier, longer, better lives by renewing the sponsorship for the AIA-ISF Youth League for a further 3 year. This announcement was made during the closing ceremony of the league season 2019-20 on Sunday, October 4, 2020.

AIA Cambodia has been sponsoring ISF’s youth league for three consecutive seasons and will now continue for three more, reaffirming the company’s brand promise of helping people live healthier, longer, better lives. Together, AIA Cambodia and ISF are aiming to use the power of football to introduce the universally positive attributes of staying active, working with others towards a common goal, and a sense of fair play to Cambodian Youth from the very young age.

Normally lasting 6 months, the league gathers young people from underprivileged communities to play football while developing life skills and having fun. This year, more than 1,500 boys and girls have taken part in the league and accompanying tournaments across 7 divisions and 4 different age brackets,18, 16, 14 and 10 years old, making it the biggest grassroots football programme in Cambodia.

AIA Cambodia’s Chief Executive Officer, Pauline Teoh highlighting the importance of sport:

“Playing sport teaches young people valuable life lessons about teamwork, sportsmanship and integrity, so we are incredibly proud to continue our sponsorship of the league enriching the lives of hundreds of young people and communities it benefits.”

The AIA-ISF Youth League 2020 celebrated its long-awaited closing ceremony on Sunday 4 October 2020, drawing the season to a close after it was halted since March due to COVID-19 pandemic. Starting at 10:30AM at the ISF Sports Ground in Phnom Penh’s Preah Theat Village, the players took to the pitch for the semi-final and final matches. With the winner decided, the closing ceremony began, the season is now officially concluded.

 Since its inception in 2006, ISF has been directly involved in numerous grassroots football programmes and currently works with more than 3000 disadvantaged youths across Cambodia. Fundamental to ISF’s youth league is the belief that sport has the potential to combat many of the social challenges facing young people in Cambodia today, such as discrimination, lack of education, unemployment, and preventable diseases.

About AIA Cambodia

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Hong Kong SAR, Thailand, Singapore, Malaysia, Mainland China, South Korea, the Philippines, Australia, Indonesia, Taiwan (China), Vietnam, New Zealand, Macau SAR, Brunei, Cambodia, Myanmar, a 99 per cent subsidiary in Sri Lanka, and a 49 per cent joint venture in India.

The business that is now AIA was first established in Shanghai a century ago in 1919. It is a market leader in the Asia-Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$284 billion as of 31 December 2019.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia-Pacific, AIA serves the holders of more than 36 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).


Media Contacts

Meng Daneth

Senior Marketing Manager

AIA (Cambodia) Life Insurance Plc

077 855 560