At AIA Cambodia, our purpose is to help people live healthier, longer and better lives. In line with this, our annual FIT FOR HOPE breast cancer awareness campaign is committed to improving the lives of Cambodian women by providing free health education and breast cancer screenings and strengthening their self-efficacy, We also aim to raise funds to co-support our partner hospital Sihanouk Hospital Center of Hope (SHCH), celebrate lives through our active-lifestyle events and offer affordable health protection plans for Cambodian women.

In conjunction with our 5th anniversary and our commitment with the AIA Group to help 1 billion people in Asia live healthier, longer and better lives, this campaign amplifies the importance of preventative care and helps women embrace a healthier lifestyle to become the best version of themselves.